Start-up Marketing Consultation

We at William Joseph realize that not all companies are ready to engage a full-service marketing agency when they start out.
Because of this we have created the WJ Accelerator.

Why Accelerate

The William Joseph Accelerator offers a marketing solution for start-ups and entrepreneurs looking for an entry level package with an agency partner. Born from our traditional marketing model, the Accelerator package offers a tailored solution that kickstarts your new business’ marketing and continues to work for you while your business grows.

The Accelerator program takes a collaborative approach to marketing, tailored exclusively for start-ups and entrepreneurs. Below is an outline of the 3-Stage Accelerator Model:

Understanding Stage

Knowledge is power. We work with you to help you better understand the unique value of your business, its industry and competitive landscape, and your customers. We do this to position your company well and ensure we accomplish your goals. Strategy is at the core of our agency, and your business goals are at the heart of each strategic marketing plan we develop.

  • Kickoff Questionnaire
  • Business Model Summary
  • Industry Overview (Performance, Trends, Competitors, and Marketing)
  • Target Market and Audience Definition

Brand Stage

To connect your business with customers, we craft a powerful brand identity that exemplifies and promotes your unique value. We are experts at creating authentic, compelling, and differentiated brand identities that will help you reach your desired audience and stand out from the crowd.

Written Brand Definition: This is the language use to describe your business. We articulate this by defining your brand essence, attributes, and language.

Positioning Statement: A positioning statement is an expression of how a given product, service or brand fills a consumer need in a way that its competitors don’t.

Consultation Stage

The Accelerator pairs agency-directed strategy development and collaborative planning with months of follow-up consultations to keep you on track. In this phase, we work with you to develop objective-based marketing strategies, select tactics to support them, and explain how to execute them successfully.
Once we have developed a strategy, our team at William Joseph will continue to work with you over the next calendar year while you implement it.

  • Collaborative meeting to decide marketing tactics
  • Define key metrics for tracking
  • Three follow-up consultation meetings over a 6-month period to discuss milestones and progress

Create Something Remarkable

Effective marketing demands powerful messaging to overcome competing voices. To stand out and be heard, marketing must be original, connect with the public and provoke action. Accomplishing these feats is no simple task, but William Joseph can guide you through the process. We’re a team of determined individuals who have come together to conquer your marketing challenges, helping you achieve your boldest ambitions. This unifying purpose allows us to ally with your team and achieve remarkable results. Together, we can create something remarkable.

Let's Get Down to Work

Determination is one thing, but the expertise to back it up is entirely another. We’re experts in our field, with experience working on marketing, branding, and web development for entrepreneurs and startups. Our team is built on a foundation of individual knowledge and talents. With global experience and advanced education, our team is made up of strong personalities who live and breathe marketing. It’s your success that motivates and drives our business, so let’s get down to work.